Research Methods Seminar: A novel technique to measure the usage of web-based information

We are pleased to announce a webinar by Dr Tariq S. Almontaser, Faculty of Business and Law, Coventry University

Abstract:

The current literature of estimating web traffic is based on retrieving data from popular directories, such as Alexa, Compete, or SimilarWeb. In other words, many popular websites (web-directories) provide their users with such data. However, some provide it only for website owners (e.g., Google Analytics) or provide chargeable web traffic data for only home pages (e.g., Alexa, SimilarWeb), or make the data available only for global companies (e.g., Compete).

The engagement of stakeholders with web-based contents is crucial for improving firms’ communication to them. Measuring web traffic is the most accurate indicator for such communication. In this paper, the novel method determines commensurably the usage of web-based contents using publicly available source of data. The adopted data source freely serves range of users with data equivalents, as I argue in this paper, to web traffic data related to millions of websites worldwide. This data source has never been used for this purpose. The outputs of the method have been verified using real data of different websites. The verification tests provide high level of accuracy of the estimated usage of web-based information. The outputs of the introduced method have been successfully used to estimate the longitudinal changes in stakeholders’ engagement with web-based information.

The potential clients of the outputs of the introduced method are companies/investors from different sectors, research centres, consultants and students who are interested in studying any phenomena based on web-based data. However, the potential clients may (or may not) be the end user of produced data. Clients can request data about their competitors/customers. The final products of this platform could be raw numerical statistics about stakeholders’ engagement of company (or group of companies); or it could be analytical data based on specific query (customized).

How to register:

Research Methods seminars are aimed primarily at researchers at any career stage but we also welcome any CU members to join us.

Book your place below, by selecting 1 participant under RSVP and completing the information required (please do not register more than once). Please RSVP only ONCE using your Coventry University email address (without “uni”) and check your registered email for a confirmation email. Check your Spam folder if you haven’t received the confirmation in your Inbox.

Booking Closing Date:

Sign up for this event will close 24 hours before the event. If the event is on a Monday, sign-up will close on the Friday prior to the event at 10am.

Online:

This event will be held over Zoom. The meeting URL will be sent to those who have signed up.

The Research Methods seminar series aims to create a space for cross-disciplinary collaboration and developing knowledge and awareness of projects and research methodologies applied in different disciplinary areas. If you would like to present at our series or have any recommendations on topics please don’t hesitate to contact Dr Tanvir Ahmed (ad2301@coventry.ac.uk) who coordinates the seminar series.

For any queries regarding this event, please email RECAP@coventry.ac.uk ensuring that you include the name of this event in the subject line.